Sony Ericsson's fun and downloads section is a cool idea. You could find loads of wallpapers and themes and a coupla ring tones. Most of the wallpapers seem to be promotional stuff so they wouldn't exactly express the creative side of you.
The most significant drawback is that users can't share their own creations. Such a feature would create a strong community feeling among SE mobile users and increase brand loyalty. Their might be copyright issues and legal stuff that might come up from time to time. The work around would be to put in a disclaimer clause or to evaluate each submission before puttin it up for downloadin.
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