{C++ etc.}

Latest Posts
Home | C++ Posts | Linux Posts | Programming Posts | Issue Tracking Posts

Sunday, April 11, 2010

Apple Branding vs. Micorosoft Branding

I recently read two articles, one which detailed apple's branding strategy and how it has been able to build it's image and develop an almost cult like following, and the other which focused on Microsoft not being able to maintain it's brand image after the realease of Windows Vista.

 I started wondering about how Apple has been able to create an emotional bond with most of it's customer base after the extremely successful launch of the iPad. The detailed breakdown of the hardware shows that it's nothing but a faster iPhone with a larger screen. But a lot of people have praised it as being the "next big thing in portable computing". How's it that Apple's able to push out prodducts with minor changes and generate so much enthusiasm amongst the public?

As article 1 above mentions;

"It's like having a good friend. That's what's interesting about this brand. Somewhere they have created this really humanistic, beyond-business relationship with users and created a cult-like relationship with their brand. It's a big tribe, everyone is one of them. You're part of the brand."

No comments: